Advertising as a communications tool in marketing and business. Consideration of market segmentation and positioning, creative strategy, media management, and metrics of effectiveness.

Pre-requisites: W.P. Carey BS or BA student or non-business student with a minimum 2.5 ASU cum GPA, 2.5 ASU business GPA and 56 earned hours; must have completed MKT 300 or MKT 302 or MKT 303 with a grade of C or better.

Organizational, human performance, and market influences on architecture firms and projects. Readings, case studies, and analysis of managerial problems and solutions.

Pre-requisites: Bldg Design MS, Master of Architecture, Master of Urban Design, or Master of Landscape Architecture student

Introduces identification of vascular plants emphasizing seed plants. Surveys seed plant families. Fee.

Pre-requisites: BIO 182 (or BIO 187)