Browse Spring 2012 Catalogs at ASU
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Trending Courses
Advertising Management MKT 365 3 units
Course Description:
Advertising as a communications tool in marketing and business. Consideration of market segmentation and positioning, creative strategy, media management, and metrics of effectiveness.
Pre-Reqs:
Pre-requisites: W.P. Carey BS or BA student or non-business student with a minimum 2.5 ASU cum GPA, 2.5 ASU business GPA and 56 earned hours; must have completed MKT 300 or MKT 302 or MKT 303 with a grade of C or better.
Course Textbook:
Title: Contemporary Advertising
Author:
ISBN-13: 978-0073530031
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Contemporary Advertising
Architectural Management II AAD 552 3 units
Course Description:
Organizational, human performance, and market influences on architecture firms and projects. Readings, case studies, and analysis of managerial problems and solutions.
Pre-Reqs:
Pre-requisites: Bldg Design MS, Master of Architecture, Master of Urban Design, or Master of Landscape Architecture student
Course Textbooks:
Title: Architect's Professional Practice Manual (Professional Architecture)
Author:
ISBN-13: 978-0071358361
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Architect's Professional Practice Manual (Professional Architecture)
Title: The Architecture Student's Handbook of Professional Practice
Author:
ISBN-13: 978-0470088692
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The Architecture Student's Handbook of Professional Practice
Applied Plant Taxonomy ABS 207 3 units
Course Description:
Introduces identification of vascular plants emphasizing seed plants. Surveys seed plant families. Fee.
Pre-Reqs:
Pre-requisites: BIO 182 (or BIO 187)
Course Textbook:
Title: How To Identify Plants
Author:
ISBN-13: 978-0804001496
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How To Identify Plants
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